In insurance, time is one of the most valuable resources your agency has. Yet, too many teams are still spending hours, sometimes even days, building reports from scratch. These manual processes not only slow you down, but they also open the door to errors, conflicting data, and missed opportunities. The truth is, the reports that drive the most impact for agencies have already been built, tested, and optimized. All you need to do is plug in your data and let it go to work.
When agencies try to reinvent the wheel, they end up wasting precious time that could have been spent serving clients, pursuing new business, or strengthening retention. That is why forward-thinking agencies are leaning on pre-built reports to instantly surface insights and act with confidence. Let’s explore five of the most important reports that no agency should ever build from scratch, and why they matter.
1. Retention Reporting: Protecting the Heart of Your Revenue
Retention isn’t just a metric, it’s the lifeblood of an insurance agency. McKinsey reports that satisfied customers are 80% more likely to renew their policies than unsatisfied ones, reinforcing the importance of renewals in sustaining agency revenue. A strong retention report gives you real-time visibility into which policies are up for renewal, which clients are at risk of leaving, and where producers need to focus their efforts. Instead of scrambling at the last minute, agencies with a solid retention reporting process are proactive, steady, and strategic.
2. Total Premium and Commission by Department: Understanding Where Growth Happens
Agencies don’t grow evenly across every line of business. Commercial, surety, personal, and benefits each tell a different story, and without the right reporting it’s impossible to see where the biggest opportunities lie. Pre-built departmental premium and commission reports let leaders see which divisions are driving growth and which need attention. This clarity makes it easier to allocate resources, coach producers, and double down where momentum is strongest.
3. Total Premium and Commission by Carrier: Knowing Who Your Real Partners Are
Not every carrier relationship delivers the same value. Some may bring in steady, high-margin business, while others might drain resources with low profitability. Independent agencies are typically appointed with an average of 17 carriers, and only 11% of agencies believe all their carriers are truly excelling in meeting market challenges. This makes Total Premium and Commission by Carrier reports essential. These reports give agencies a full picture of how each carrier contributes to revenue and commissions. With this insight, agencies can confidently prioritize high-performing carriers, negotiate with greater leverage, and cultivate partnerships that drive growth.
4. Total Premium and Commission by Producer: Driving Accountability and Performance
Producers are the engine of growth, but without clear visibility into their performance, leaders are forced to guess who is pulling their weight and who needs support. A producer-level premium and commission report eliminates the guesswork, showing exactly how each member of the team contributes to the agency’s success. It helps managers reward top performers, identify coaching opportunities, and ensure accountability across the board.
5. Year-over-Year Comparisons: Seeing the Bigger Picture
Day-to-day insights are valuable, but to truly understand where your agency stands, you need to zoom out. Year-over-year comparison reports bring the big picture into focus, showing trends in policies, premiums, commissions, retention, new business, and lost policies. This perspective reveals whether growth is sustainable, which strategies are paying off, and where to make adjustments before issues snowball.
Reports that Drive Confidence, Not Confusion
The insurance market moves fast, and agencies that cling to manual reporting are always a step behind. Pre-built reports don’t just save time; they provide clarity, consistency, and confidence. Instead of spending hours piecing together spreadsheets, your team can focus on what truly matters, serving clients, closing deals, and protecting renewals.
Ready to move faster, see further, and work smarter? Let’s talk.
