Entrinsik Named Finalist for NC Tech Awards 2025 in AI, ML + Data Innovation Category
Recognition highlights Entrinsik’s innovation in artificial intelligence, machine learning, and data analytics solutions
RALEIGH, N.C., Oct. 16, 2025 – Entrinsik, a leader in data analytics and business intelligence solutions, has been selected as a finalist for the NC Tech Awards 2025 in the AI, ML + Data Innovation Category. The NC TECH Awards is North Carolina's only statewide technology awards program that recognizes innovation, growth and leadership in the tech sector.
“We’re honored to be named a finalist for the NC Tech Awards, and this recognition reflects the hard work put in by our team in their dedication to revolutionizing how organizations harness their data,” said Brad Leupen, chief executive officer of Entrinsik. “As a homegrown North Carolina based company, we’re equally as proud to contribute to the Triangle's reputation as a leading technology hub, while also positioning the company among North Carolina’s top technology innovators.”
Entrinsik's submission showcased California Lutheran University's campus-wide AI initiative, which transforms the entire digital experience for students, faculty, and staff. Leveraging CLU's existing Informer business intelligence infrastructure, the university deployed AI Assistants, a feature of Entrinsik's Informer platform, throughout the MyCLU portal and mobile app, with Ask Gumby serving as the unified chat interface. Ask Gumby connects securely to ERP, SIS, and LMS systems to deliver personalized, role-aware insights to more than 4,400 users across campus. The results have been transformative: a 70% reduction in financial aid follow-ups at orientation, a 75% decrease in unpaid graduation fees, and dramatic time savings as processes that once took hours now take minutes. CLU's approach, which uses Specialized Governed Assistants to maintain security and accuracy while preventing AI sprawl, earned the university the 2025 Tambellini Future Campus Award for Impact on Learning Outcomes and Experience.
“Our AI innovations, from AI Assistants that provide instant insights to Magic Visuals that turn natural language into compelling visualizations, represent a fundamental shift in making advanced analytics truly democratized,” said Madhavi Chandra, chief product & strategy officer of Entrinsik. “This finalist recognition reinforces our belief that the future of business intelligence lies in AI that's not just powerful, but governable, secure, and intuitive enough for any user to leverage.”
Winners will be announced at the NC Tech Awards Ceremony on Tuesday, December 9, 2025, at the Raleigh Convention Center.
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About Entrinsik
Entrinsik develops innovative software solutions that help organizations harness data and streamline operations. For more than 40 years, Entrinsik has been a leader in business intelligence, analytics, and data management. Informer, its flagship BI platform, enables self-service data discovery, visualization, and reporting within a secure, SOC 2–compliant framework. Enrole, Entrinsik's online registration and ecommerce platform, is purpose-built for continuing education, workforce development, and lifelong learning programs, helping institutions manage non-credit courses, streamline enrollment and payment processing, and enhance the learner experience. Headquartered in Raleigh, NC, Entrinsik serves thousands of clients across industries including higher education, manufacturing, healthcare, insurance, and financial services.
About NC TECH
NC TECH is a not-for-profit, membership-driven trade association and the primary voice of the technology industry in North Carolina. NC TECH’s mission is to foster growth and champion innovation in North Carolina’s tech sector, while providing a voice for the tech community. NC TECH’s membership includes 700 member companies, organizations and institutions employing more than 250,000 workers in North Carolina. For more information, visit nctech.org
Contact:
Lindsay Moran
Director of Marketing
lmoran@entrinsik.com
Entrinsik Names Madhavi Chandra Chief Product & Strategy Officer
Data analytics leader sharpens strategic focus on partnerships, competitive positioning, and product innovation.
RALEIGH, N.C., Sept. 18, 2025 – Entrinsik, a leader in data analytics and business intelligence solutions, has announced the promotion of Madhavi W. Chandra to chief product & strategy officer (CPSO). This expanded role signals Entrinsik’s focus on aligning its product vision with a strategic path forward that strengthens customer impact, industry partnerships and positions the company competitively for long-term growth. The promotion took effect immediately following an internal announcement on September 8, 2025.
Chandra, who previously served as the company’s chief product officer, will now oversee not only product development but also Entrinsik's strategic initiatives, building relationships with key industry partners, and market positioning. Her expanded role will span both Informer and Enrole, shaping go-to-market strategies and refining Entrinsik’s messaging to ensure that customers and partners are supported across Entrinsik's entire product portfolio.
“Madhavi’s promotion to chief product & strategy officer reflects the vital role she plays in shaping Entrinsik’s future,” said Brad Leupen, CEO of Entrinsik. “Her ability to align our product vision with company-wide priorities ensures we execute strategically while remaining agile and innovative. I’m confident her leadership will continue to drive meaningful growth for our customers and our company.”
As CPSO, Chandra will drive the coordinated development of Entrinsik's solutions, Informer and Enrole, ensuring they deliver measurable value to customers while staying competitive in a changing analytics landscape. This unified approach will allow Entrinsik to pursue new strategic opportunities, from technology partnerships to industry collaborations that expand the reach and capabilities of its products.
Chandra brings extensive experience in computer engineering and artificial intelligence to her expanded role. She holds a Ph.D. from The Johns Hopkins University and has contributed significantly to mobile communications technology throughout her career. As an inventor with 13 U.S. patents, she has played a key role in bringing AI capabilities to Informer, helping users make more effective data-driven decisions. She also serves as an Adjunct Professor at NC State University.
“I’m honored by this opportunity to expand my role at Entrinsik,” said Madhavi Chandra, chief product & strategy officer. “By combining product and strategy, we can strengthen collaboration across teams and with our customers, ensuring we deliver solutions that address today’s challenges while positioning them for the opportunities ahead.”
The promotion formalizes the leadership Chandra has already demonstrated at Entrinsik. Her new title and responsibilities recognize her contributions to both product innovation and organizational planning, positioning the company for continued growth in the competitive data analytics market.
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About Entrinsik
Entrinsik develops innovative software solutions that help organizations harness the power of data. For more than 40 years, Entrinsik has been a leader in business intelligence, analytics, and data management. Its flagship BI platform, Informer, empowers organizations to transform raw data into actionable insights through self-service data discovery, visualization, and reporting ̶ all under a secure, audited framework that meets SOC 2 standards, ensuring data security, governance, and compliance. Headquartered in Raleigh, NC, Entrinsik serves thousands of clients in various industries, including higher education, manufacturing, healthcare, insurance, and financial services.
Contact:
Lindsay Moran
Director of Marketing
lmoran@entrinsik.com
Entrinsicon 2025 Returns to Raleigh, Showcases AI and Data Innovation
Biennial conference brings together Informer and Enrole Users for training, collaboration, and real-world applications.
RALEIGH, N.C., Sept. 9, 2025 – Entrinsik, a leader in data analytics and business intelligence solutions, is excited to announce the return of its user conference, Entrinsicon 2025, taking place September 16–18 at the Marriott Crabtree Valley in Raleigh, North Carolina.
This premier event brings together Users of Informer and Enrole from across the globe to connect, collaborate, and expand their expertise. This year’s theme, “Connecting the Dots,” highlights how Entrinsik’s community, solutions, and innovations empower organizations to link data, insights, and outcomes in meaningful ways. Entrinsicon continues to stand out as the place where attendees dive deep into emerging trends, share best practices, and strengthen professional networks.
“AI is reshaping how organizations connect the dots between data and decision-making,” said Brad Leupen, chief executive officer of Entrinsik. “At Entrinsicon 2025, we’ll showcase how governed AI, Copilot, and Assistants are helping our Users gain insights faster, drive efficiencies, and create meaningful impact. This conference is where our community comes together to explore not just what’s next in AI, but how to apply it responsibly and effectively.”
Highlight: Preconference Workshops
Entrinsicon 2025 kicks off with a series of half-day preconference workshops on Tuesday, September 16. Attendees will gain hands-on training from Entrinsik experts on topics such as:
- Informer AI
- Building and customizing Templates in Informer 5
- Managing contract training events in Enrole
Entrinsicon Main Event
The heart of the conference features two full days of engaging sessions designed for all levels and roles. On Wednesday, Sept. 17, Entrinsik experts and clients will present case studies and strategies, with breakout tracks covering AI-powered visuals, governance, integrations and workflow innovations. On Thursday, Sept. 18, the focus shifts to roundtable discussions and forums, where attendees can share experiences and discuss the future direction of Informer and Enrole.
Across both days, the agenda creates an environment where attendees can learn from experts, gain practical insights from peers, and engage in meaningful dialogue about the future of data, AI, and continuing education.
For full details, the agenda, and registration, visit: https://entrinsik.com/entrinsicon-2025/
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About Entrinsik
Entrinsik develops innovative software solutions that help organizations harness the power of data. For more than 40 years, Entrinsik has been a leader in business intelligence, analytics, and data management. Its flagship BI platform, Informer, empowers organizations to transform raw data into actionable insights through self-service data discovery, visualization, and reporting ̶ all under a secure, audited framework that meets SOC 2 standards, ensuring data security, governance, and compliance. Headquartered in Raleigh, NC, Entrinsik serves thousands of clients in various industries, including higher education, manufacturing, healthcare, insurance, and financial services.
Contact:
Lindsay Moran
Director of Marketing
lmoran@entrinsik.com
Entrinsik’s Informer AI Platform at the Core of Cal Lutheran’s National Award for Student Impact
Tambellini Group Awards Cal Lutheran the 2025 Future Campus Award for AI-Driven Student Success
RALEIGH, N.C., August 6, 2025 – California Lutheran University (CLU) has been selected as the winner of the 2025 Tambellini Group Future Campus Award in the “Impact on Learning Outcomes and Experience” category. The national award honors CLU’s university-wide deployment of AI Assistants that are powered by Entrinsik’s Informer platform as part of their broader effort to create more agile, personalized, and effective learning environments.
Selected from a competitive pool of higher education institutions, CLU’s innovative use of AI stood out for its sustainable design, measurable results, and commitment to long-term student success. The initiative was launched in strategic partnership with Entrinsik, using Informer’s AI Assistants to embed secure, governed AI directly into CLU’s campus portal and mobile app.
“California Lutheran’s bold vision and leadership exemplify how higher education can responsibly implement AI to improve outcomes at scale,” said Brad Leupen, CEO of Entrinsik. “Their innovative approach, powered by our Informer AI Assistants, sets a new standard for intuitive, governed, and impactful AI that supports student success today while building a foundation for long‑term impact.”
Informer AI Assistants integrate with CLU’s existing systems, including their enterprise resource planning system, student information system, and learning management system, and are deployed through the university’s MyCLU Digital Experience Platform. This infrastructure empowers students, faculty, and staff with real-time, personalized insights and support across academic, operational, and administrative functions.
Early implementations include 1-to-1 AI Tutors that guide students using Socratic methods, encouraging deeper engagement. AI Instructor Assistants also support faculty by analyzing AI Tutor conversations and institutional data to recommend strategies for framing content based on student interests and learning needs; enhancing instruction and building long-term institutional capacity.
“We realized AI could enable Cal Lutheran to provide an unprecedented, unparalleled level of service and support which would directly impact student success,” said Justin Barkhuff, director of enterprise applications at California Lutheran University. “We are so thankful for Entrinsik’s ongoing support to help us realize that vision, and it’s an honor to be recognized by Tambellini for that work.”
Initial results highlight the impact of CLU’s AI-powered transformation:
- A 96% satisfaction rating for MyCLU in campus-wide surveys
- 70% reduction in Financial Aid follow-up issues at orientation
- 75% decrease in unpaid graduation fees after launching a digital checklist
The Tambellini Group recognized CLU’s initiative for not only improving student experience and outcomes today but for laying a sustainable foundation for the future. The model offers a scalable blueprint for institutions seeking to unify fragmented systems, reduce operational strain, and enhance learning through ethical AI.
“This project is about more than introducing new technology. It is about removing barriers for our students and faculty so they can focus on learning, teaching, and collaboration,” said Zareh Marselian, CIO at California Lutheran University. “By integrating Informer AI Assistants into our Digital Experience Platform, we are creating a consistent, personalized experience that helps every member of our campus community get what they need, when they need it. This recognition from Tambellini reflects the progress we have made and our commitment to continuing that work.”
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About Entrinsik
Entrinsik develops innovative software solutions that help organizations harness the power of data. For more than 40 years, Entrinsik has been a leader in business intelligence, analytics, and data management. Its flagship BI platform, Informer, empowers organizations to transform raw data into actionable insights through self-service data discovery, visualization, and reporting ̶ all under a secure, audited framework that meets SOC 2 standards, ensuring data security, governance, and compliance. Headquartered in Raleigh, NC, Entrinsik serves thousands of clients in various industries, including higher education, manufacturing, healthcare, insurance, and financial services.
About California Lutheran University:
Founded in 1959 and federally recognized as a Hispanic-Serving Institution since 2016, California Lutheran University is home to over 2,200 undergraduate and 1,000 graduate students. Our students come from 58 countries and represent many faiths and spiritualities. Our dedicated, accomplished faculty teach in small classes, guiding our students as they grow into open-minded leaders who are strong in character and judgment, confident in identity and vocation, and committed to service and justice. Everyone at Cal Lutheran is committed to helping students pursue their passions, discover their purpose and transform their communities. Learn more at CalLutheran.edu.
Contact:
Lindsay Moran
Director of Marketing
lmoran@entrinsik.com
Entrinsik Releases Informer 2025.2 With Enhanced Performance, Google Drive Integration, and Expanded AI Capabilities
New version introduces modernized server architecture, Google Drive integration, and advanced automation features
RALEIGH, N.C., July 29, 2025 – Entrinsik, a leader in data analytics and business intelligence solutions, today announced the official release of Informer 2025.2, the latest version of its flagship platform. The new release delivers improved performance, expanded file integration, and enhanced AI-powered functionality to support automated workflows, streamlined reporting, and deliver usable intelligence from distributed data sources.
Informer 2025.2 includes a modernized server architecture, offering faster performance, improved scalability, and a smoother experience across the platform.
“Informer 2025.2 brings strategic upgrades to help our customers do more with their data—faster and with greater confidence,” said Madhavi W. Chandra, chief product officer at Entrinsik. “This release strengthens the foundation of Informer to support the next generation of analytics where performance, automation, and governed AI all work together seamlessly.”
The release also introduces Google Drive Integration, joining our existing OneDrive, Box, and GitHub Integrations. This allows users to sync Google Drive folders within Informer Libraries and make Google Drive content instantly accessible to Informer AI Assistants. This expands Informer’s reach to unstructured content, enabling AI-powered search, analysis, and contextual assistance across cloud-stored files.
“By connecting Google Drive to Informer Libraries, we’ve created a smarter way to surface insights from the content teams use every day,” added Chandra. “AI Assistants can now access, search, and analyze Drive documents, turning static files into actionable intelligence, all through Informer.”
Additional features in Informer 2025.2 include automated Job uploads to Google Drive and OneDrive, allowing Reports and Datasets to be delivered directly to shared folders without manual effort. Template Input Presets have also been introduced, enabling administrators' tighter control over how Templates are run and shared, supporting both security and simplicity.
Key features of Informer 2025.2 include:
- Modernized Server Architecture: Upgraded backend for faster performance, improved scalability, and enhanced stability.
- Google Drive Integration: Sync folders to Informer Libraries, enabling AI Assistants to analyze and interact with cloud-stored content.
- Job Uploads to Cloud Storage: Schedule Jobs to upload output files directly to Google Drive or OneDrive for streamlined delivery.
- Template Input Presets: Lock and pre-define input values for Templates, simplifying user experience while maintaining governance.
Informer 2025.2 is now available to all customers.
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About Entrinsik
Entrinsik develops innovative software solutions that help organizations harness the power of data. For more than 40 years, Entrinsik has been a leader in business intelligence, analytics, and data management. Its flagship BI platform, Informer, empowers organizations to transform raw data into actionable insights through self-service data discovery, visualization, and reporting ̶ all under a secure, audited framework that meets SOC 2 standards, ensuring data security, governance, and compliance. Headquartered in Raleigh, NC, Entrinsik serves thousands of clients in various industries, including higher education, manufacturing, healthcare, insurance, and financial services.
Contact:
Lindsay Moran
Director of Marketing
lmoran@entrinsik.com
Entrinsik Achieves Prestigious Ellucian SaaS Verified Badges for Higher Education Solutions
Strategic Validation Enhances Entrinsik’s Position in the Ellucian Ecosystem and Confirms Seamless Integration Capabilities
RALEIGH, N.C., June 24, 2025 – Entrinsik, a leader in data analytics and business intelligence solutions, has been awarded the coveted Ellucian SaaS Verified badges for both its Informer and Enrole solutions. The verification covers Informer integration with Ellucian Colleague, Banner, and Insights platforms, as well as Enrole integration with Ellucian Colleague, reinforcing Entrinsik’s commitment to providing higher education institutions with seamlessly integrated cloud solutions.
The Ellucian SaaS Verified status signals a major advancement in Entrinsik’s partnership with Ellucian and validates the company’s technical capabilities in delivering secure, reliable cloud-to-cloud connectivity. To achieve this verification, Entrinsik underwent a rigorous process including submitting comprehensive applications, navigating Ellucian’s validation framework, and successfully demonstrating SaaS connectivity through functional and performance testing against Ellucian’s core validation requirements.
“This verification isn’t just a badge—it’s concrete validation that our solutions seamlessly integrate with Ellucian’s cloud environment, providing our higher education clients with confidence in their technology investments,” said Brad Leupen, CEO of Entrinsik. “As institutions increasingly migrate to cloud-based systems, this verification demonstrates our readiness to support their digital transformation journeys with proven, trusted solutions.”
With the SaaS Verified status, Informer’s integration with Ellucian Insights—supporting both on-premises and cloud-to-cloud read-only connectivity—now carries Ellucian’s formal validation. The verification ensures educational institutions can leverage Informer’s reporting and analytics functionality while maintaining the security and reliability expected in modern cloud environments.
Similarly, Enrole clients benefit from the ability to update Ellucian Colleague with student demographic data and enrollment information, creating a more cohesive ecosystem for continuing education and workforce development programs. This integration streamlines administrative processes and enhances data consistency across institutional systems, while supporting increased enrollments and revenue growth through more efficient program management and outreach.
"Earning Ellucian SaaS Verified status showcases our team’s technical expertise and our broader mission to revolutionize higher education technology,” said Madhavi W. Chandra, CPO of Entrinsik. “We’re not just connecting systems; we’re creating intelligent, responsive environments that allow universities and colleges to future-proof their technical strategy and focus on student outcomes.
The verification places Entrinsik in an elite category of Ellucian Build Partners with solutions specifically equipped to serve Ellucian customers in cloud environments. The company’s solutions will now be showcased on Ellucian’s Partner Catalog as “Verified for SaaS Solution,” increasing visibility and credibility among Ellucian’s extensive higher education customer base.
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About Entrinsik
Entrinsik develops innovative software solutions that help organizations harness the power of data. For more than 40 years, Entrinsik has been a leader in business intelligence, analytics, and data management. Its flagship BI platform, Informer, empowers organizations to transform raw data into actionable insights through self-service data discovery, visualization, and reporting ̶ all under a secure, audited framework that meets SOC 2 standards, ensuring data security, governance, and compliance. Headquartered in Raleigh, NC, Entrinsik serves thousands of clients in various industries, including higher education, manufacturing, healthcare, insurance, and financial services.
Contact:
Lindsay Moran
Director of Marketing
lmoran@entrinsik.com
Entrinsik Powers California Lutheran University’s New “Ask Gumby” Campus-Wide AI Assistant, Revolutionizing Student Experience
Powered by Informer AI, “Ask Gumby” marks a paradigm shift in how higher education institutions deliver student support and engagement
RALEIGH, N.C., April 10, 2025 – Entrinsik, a leader in business intelligence and data analytics solutions, has announced the launch of "Ask Gumby" at California Lutheran University (CLU), a cutting-edge AI assistant that is redefining how institutions support students and faculty across campus. Built on Entrinsik's powerful Informer AI platform, “Ask Gumby” delivers 24 hours a day, 7 days a week, intelligent, personalized answers to academic and administrative questions directly within the university's MyCLU App/Portal.
The phase one rollout launches Friday, April 11, as part of the 40th anniversary celebration of CLU’s Pearson Library—a symbolic moment uniting tradition with innovation. A full campus-wide deployment is scheduled for fall 2025.
“At Entrinsik, we're committed to developing solutions that transform how institutions leverage their data to enhance student success, and we’ve been proud to be associated with the Cal Lutheran team and able to provide them the data backbone upon which they build all of their amazing campus-wide solutions," said Brad Leupen, chief executive officer of Entrinsik. "This initiative sets a new standard for student expectations and AI literacy in higher education. Students are already integrating AI into their experiences, and Entrinsik is committed to ensuring that these advanced solutions are accessible and deployable today, not just a promise for tomorrow.”
The groundbreaking AI assistant, which was first revealed at Ellucian Live 2025, represents a significant advancement in Entrinsik's higher education solutions portfolio. Seamlessly integrated into CLU's existing “MyCLU” App/Portal, “Ask Gumby” leverages Entrinsik's powerful Informer and Informer AI technology to provide immediate, contextually relevant answers to student and faculty inquiries across academic and administrative domains.
“At Cal Lutheran, our AI journey started by articulating a vision for what a proper Higher Ed AI solution needed to be,” said Justin Barkhuff, director of enterprise applications, California Lutheran University. “Entrinsik quickly stood out as the only real path forward, and they've been the perfect partner. We couldn’t have done it without them, and the results speak for themselves. In a world where Higher Ed is being upended by AI, Cal Lutheran and Entrinsik have created a model for others to follow. We expect significant, measurable impacts on operational effectiveness, enrollment, retention, student support, and learning outcomes.”
The platform's sophisticated AI engine, built on Entrinsik's data analytics engine, allows it to understand context, learn from interactions, and deliver increasingly accurate, relevant support. Students can now ask about anything from course requirements to financial aid, class schedules, academic policies, or even the wait time at Starbucks — receiving immediate, trusted answers based on real-time institutional data.
“By integrating AI into business intelligence, we've provided educational institutions like CLU with a powerful tool to transform how they utilize their data. This innovation supports students throughout their academic journeys by delivering timely and accurate information, fostering a more integrated, less fragmented experience. The framework that CLU has, not only gives students a level of support that has been unachievable to this point but also allows for proactive communication back to the student, and that's huge," said Madhavi W. Chandra, chief product officer at Entrinsik.
By analyzing patterns in student inquiries, the Entrinsik-powered solution can proactively address common challenges before they become barriers to academic progress, creating an unprecedented level of support for the entire campus community.
“Entrinsik has proven to be more than just a vendor — they operate as a true extension of our Cal Lutheran ITS team,” said Zareh Marselian, chief information officer at California Lutheran University. “We've worked with many technology partners, but few deliver with the same level of responsiveness and commitment. Ask Gumby represents the realization of a vision we’ve held for years which is to provide our campus with intuitive, intelligent, and governed technology that truly supports our mission. This is about more than just access to information; it’s about delivering answers that are secure, accurate, and grounded in institutional truth.”
Following Friday’s launch, Entrinsik and Cal Lutheran will continue piloting and enhancing advanced capabilities within “Ask Gumby”, including student tutors and instructor assistants, as they prepare for full deployment in fall 2025. This initiative showcases what’s possible when AI is implemented strategically and responsibly in higher ed, setting a precedent for innovation, partnership, and long-term impact.
Click below learn more about AI in higher education from Entrinsik.
Missed the session? Have more questions? Join us for an upcoming webinar:
The AI Empowered University: How Cal Lutheran is Revolutionizing Institutional & Student Success with Informer AI
Thursday, May 15, 2025 | 11:00 AM EDT
Speakers:
Justin Barkhuff, Director of Enterprise Applications, California Lutheran University
Madhavi W. Chandra, Chief Product Officer, Entrinsik
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About Entrinsik
Entrinsik develops innovative software solutions that help organizations harness the power of data. For more than 40 years, Entrinsik has been a leader in business intelligence, analytics, and data management. Its flagship BI platform, Informer, empowers organizations to transform raw data into actionable insights through self-service data discovery, visualization, and reporting ̶ all under a secure, audited framework that meets SOC 2 standards, ensuring data security, governance, and compliance. Headquartered in Raleigh, NC, Entrinsik serves thousands of clients in various industries, including higher education, manufacturing, healthcare, insurance, and financial services.
About California Lutheran University:
Founded in 1959 and federally recognized as a Hispanic-Serving Institution since 2016, California Lutheran University is home to over 2,200 undergraduate and 1,000 graduate students. Our students come from 58 countries and represent many faiths and spiritualities. Our dedicated, accomplished faculty teach in small classes, guiding our students as they grow into open-minded leaders who are strong in character and judgment, confident in identity and vocation, and committed to service and justice. Everyone at Cal Lutheran is committed to helping students pursue their passions, discover their purpose and transform their communities. Learn more at CalLutheran.edu.
Contact:
Lindsay Moran
Director of Marketing
lmoran@entrinsik.com
Entrinsik Expands AI Accessibility and Data Visualization in Informer 2025.1.0
New release introduces usage-based AI licensing, Magic Visual for instant data visualizations, and expanded Libraries Integration.
Raleigh, NC – March. 20, 2025 – Entrinsik, a leader in business intelligence and data analytics solutions, has announced the release of Informer 2025.1.0, delivering expanded access to AI-powered tools and new features designed to simplify data analysis. With usage-based AI licensing, Magic Visual for instant visualizations, and enhanced Libraries Integration, organizations can streamline workflows, reduce complexity, and make smarter decisions faster.
AI Licensing Now Available for All Users
Informer 2025.1.0 makes AI Assistants and Copilot accessible to all users through a flexible, usage-based licensing model. AI Assistants support everyday workflows, from automating data analysis to brainstorming strategies. Copilot simplifies complex tasks such as generating SQL queries or writing JavaScript for Powerscripts.
Informer AI Help integrates the Informer Help Center directly into the platform enabling users to quickly find answers through natural language queries.
"With Informer 2025.1.0, we’re making AI more accessible than ever. We’re making an organization’s data more accessible than ever. Whether users need assistance automating tasks, generating scripts, or quickly finding answers, this release removes technical barriers and enhances efficiency across the board," said Madhavi W. Chandra, Chief Product Officer at Entrinsik. "These updates help our customers leverage AI with their data in a way that’s practical, scalable, and impactful."
Magic Visual: AI-Powered Data Visualization
Informer 2025.1.0 introduces Magic Visual, a new AI-driven tool that allows users to generate visualizations instantly by describing what they need in natural language. Whether creating bar charts, pie charts, or trend analyses, Magic Visual eliminates the complexity of building visuals and enables users to explore their data more intuitively.
Libraries Integration for Smarter File Analysis
The latest update also introduces Libraries, adding integration support for Microsoft OneDrive, Box, and GitHub. Users can now seamlessly incorporate institutional files into their analysis, extract relevant data, and enhance AI Assistants’ knowledge base for more accurate and insightful responses.
Availability
Informer 2025.1.0 is available now. To learn more about these new features, read our blog or register for our upcoming Informer 2025.1.0 webinar.
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About Entrinsik
Entrinsik develops innovative software solutions that help organizations harness the power of data. For more than 40 years, Entrinsik has been a leader in business intelligence, analytics, and data management. Its flagship BI platform, Informer, empowers organizations to transform raw data into actionable insights through self-service data discovery, visualization, and reporting ̶ all under a secure, audited framework that meets SOC 2 standards, ensuring data security, governance, and compliance. Headquartered in Raleigh, NC, Entrinsik serves thousands of clients in various industries, including higher education, manufacturing, healthcare, insurance, and financial services.
Contact:
Lindsay Moran
Director of Marketing
lmoran@entrinsik.com