Me, Myself and Informer Dashboards

Posted on September 4th 2012

Alex LeupenBy Alex Leupen

If you’re like me, internet-induced ADD can rear its ugly head and I’m soon staring at a desk blanketed in papers, business cards, half-filled soda cans and a mug of cold coffee.  I’m also wondering, “what’s the most pressing thing I should be doing next?” Our days are filled with many distractions, transactions and interactions. It’s an overwhelming pace we try to maintain and I’ll appreciate anything that can actually help my day.

I was surprised to find solace in Informer Dashboards. To be honest, a couple of years ago when our developers took on this project, I thought we might have been trying to reinvent the wheel. However, our Dashboard module was created in the same vein as Informer reporting – completely web-based, simple and sleek user interface along with being incredibly easy to use.

I also thought dashboard was somewhat of a buzzword open to interpretation, but we had to say “we have that too” to remain competitive. The best part about our interpretation is that we allow for anyone’s interpretation. You can make a Dashboard as high level with those essential Key Performance Indicators (KPIs) monitoring your company’s health or as operational as you need. And when I say operational, I mean actually enhancing your efficiency with things like task lists, visualizations that let you easily uncover outliers and take action and the flexibility to have tight integration with any database application.

I personally have to interact with SugarCRM (similar to Salesforce), accounting information along with our support and ticket systems. This could be a very overwhelming scenario for a typical sales executive like me, however, we use Informer to bridge all the gaps. I can easily whip up reports and visualizations for any of these databases along with random spreadsheets.  I can also tie together various data from different sources into the same trend chart and simply check a box for forecasting. I have input controls like auto-suggest on specific fields like “sales rep” or a date range to make my charts and gauges really interactive.

I know I’ll sound biased, but this really is miles away from many dashboard tools that practically require a developer’s environment to create a simple visualization. You basically have to rewrite the query and then proceed with something like a complex form designer. The Dashboard module is actually baked right into Informer reporting allowing you to take advantage of all your existing reports and feed them into various Dashboard components. It’s all a straight forward process and Informer asks you for all parameters needed.

Needless to say I went to town. After a week of playing around with Dashboards, I became somewhat of an expert and created the exact visualizations, KPIs, and what I’m calling “hot lists” that I needed to get my day running smoothly. I’m not some Senior VP with I.T. minions cranking out the pretty charts my board wants to see (no offense to those who are). I’m just like everyone else needing to interact with data on a day-to-day basis and finally I have a tool that allows me to help myself.

Watch a brief video demonstration to discover the power and simplicity of Informer Dashboards for yourself at For a free trial of Informer, contact or call 888-703-0016.

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