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Entrinsik Informer Named Best in Class at SugarCRM’s Annual App Throwdown Competition

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Kyle Watson

Raleigh, NC – April 30th, 2015 – Entrinsik today announced that its Informer software was chosen as Best in Class in the Data, Information & Analytics category at SugarCRM’s fourth annual App Throwdown competition. SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, hosted the App Throwdown competition at its SugarCon 2015 conference in San Francisco.

The App Throwdown competition spotlights innovative applications that extend the Sugar platform, and highlights the strong partner ecosystem SugarCRM has created to help its users support their customers across their entire customer journey. Six “Best-in-Class” winners were selected by SugarCRM executives across five categories.

Delivered with pre-configured mappings and sample reports and dashboards, Informer extends the value of SugarCRM by giving users the ability to create ad-hoc reports and dashboards based on real-time information from a SugarCRM database and other data sources within any organization. Informer gives Sugar users instant visibility into their company performance and customer behavior.

Entrinsik provides an Informer SugarCRM Plugin that recognizes the unique SugarCRM data structure, providing multilevel integration. Along with a group of standard SugarCRM reports and dashboards, the Plugin also includes integration with the Sugar7 REST API, a SugarCRM specific function library, third-party authentication, single sign-on, and SugarCRM security. Additionally, the plugin framework can be manipulated, so site specific functionality is allowed and encouraged.

“Every year we see increased excitement and competition for the App Throwdown awards,” said Clint Oram, founder and Chief Technology Officer for SugarCRM. “For us, this is a great occasion to spotlight the innovation and skill of our partners, who have created a broad range of world-class solutions that extend and enhance the Sugar platform. Our hearty congratulations to Entrinsik for playing a leading role enabling Sugar users to build extraordinary customer relationships.”

About Entrinsik

Founded in 1985, Entrinsik develops, implements, and supports Information Management Solutions that enable organizations to maximize performance and improve bottom lines. Entrinsik Informer is an innovative, award-winning agile reporting and business intelligence solution used by tens of thousands around the world. Informer achieved high rankings in the world’s largest independent survey of business intelligence users, The BI Survey 14, consistently outperforming the competition. For a demonstration or a free trial, call 888-703-0016 or email sales@entrinsik.com. Visit www.entrinsik.com/sugarcrm to learn more.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks and SugarUX is a service mark of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

Media Contacts:

Sharon Shelton

VP Marketing, Entrinsik

919-424-5060 (office)

919-344-0009 (fax)

sharon@entrinsik.com

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