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Entrinsik Announces Partnership with SugarCRM to Deliver Advanced Reporting and Dashboarding for CRM

Chris Reeves

Raleigh, NC – April 9th, 2014 – Entrinsik, Inc. (, developer of Informer agile operational reporting and business intelligence (BI) software, today announces a partnership with SugarCRM Inc. (, industry leader in creating extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market.

 “SugarCRM is one of the best CRMs in the world – we use it ourselves internally, so we’re thrilled to be a SugarCRM Technology Partner,” says Chris Reeves, VP Partnerships. ”But like us, some customers need more direct  access to their underlying data, and many also need to connect that data with other systems in the organization. This is where Informer provides a unique solution – a single source repository for all reporting and dashboarding needs across an organization, regardless of where and how the data is stored.”

As their SugarCRM customer and reseller base expanded, Entrinsik used the Informer Partner Toolkit API to create a seamless integration with the SugarCRM platform. The result is a singular CRM and advanced reporting experience, expanding the reach of SugarCRM data throughout the organization and providing for a true Business Intelligence environment.

“Epicom is a big fan of Entrinsik’s Informer web reporting and dashboarding system,” says Bill Harrison, CEO and Founder at Epicom. “It is a powerful and cost-effective reporting tool that becomes even more powerful when integrated with SugarCRM.  As a reseller of Informer and SugarCRM, we see the value Informer brings to our Customers’ organizations every day.  And as a user of both products, Epicom relies on Informer for the critical reporting that makes our business successful.”

Through direct engagement with SugarCRM customers and resellers, Informer is poised to evolve with the community as SugarCRM itself expands functionality and as new metrics and KPI’s are created to deliver greater insight into customer engagement. With the ability to package Informer content for deployment across instances, SugarCRM resellers can deliver customized content bundles, and customer sites can share content definitions as well – meaning that as the community of Informer SugarCRM sites expands, the quality of community sourced content definitions can expand with it.

For a demonstration of Informer or a free trial, call Entrinsik today at 888-703-0016 or visit

For more information on the Informer Partner Program, visit

About Entrinsik

Since 1984, Entrinsik has been developing, implementing, and supporting information management solutions that enable organizations to maximize performance and improve bottom lines. Selected by Database Trends and Applications (DBTA) magazine as a top Trend-Setting Product in Data for 2014, Entrinsik’s Informer software is an innovative, reporting, analysis, and dashboarding solution used by organizations around the world every day. For a demonstration of Informer or a free trial, call us today at 888-703-0016 or visit

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