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Entrinsik & Wynne Systems Deliver Informer to the World’s Largest Caterpillar Equipment Dealer

Kyle Watson
Kyle Watson

Raleigh, NC – July 2nd, 2013 –Entrinsik, Inc. develops, implements, and supports Information Management Solutions that enable organizations to maximize performance and improve bottom lines. Entrinsik Informer is an agile, web-based reporting and business intelligence (BI) solution that integrates real-time data from multiple sources, delivering ad-hoc reporting and dashboards in one complete solution. Informer OEM Partners are organizations that have chosen to integrate Informer within their own application or solution offering to deliver more advanced reporting and BI capabilities to their customers.

Entrinsik partner Wynne Systems is a global software company producing rental equipment software for the equipment industry and business intelligence tools for a large variety of sectors. One of their customers, The Cat Rental Store, is a subsidiary of Finning International Inc., the world’s largest Caterpillar equipment dealer. The Cat Rental Store is a full service rental organization, featuring a full line of midsize and smaller Caterpillar machinery as well as a variety of other name brands and equipment.

The team at The Cat Rental Store used a combination of different reporting tools and data sources including Axiom® ERP, IBM Cognos, Showcase, AS400 Query, SQL, and SugarCRM with Excel in order to get the reporting results they needed.  However, they needed to introduce an integrated BI tool into the organization that would put advanced reporting and dashboarding capabilities into the hands of managers so they could respond quickly to continuously changing business conditions.

The Cat Rental Store originally learned about Entrinsik Informer through SugarCRM (Entrinsik is a SugarCRM partner) and various BI  publications where it was consistently given a high BI rating, and they were excited when Wynne Systems announced the integration of Entrinsik Informer into their Axiom ERP.

“Our users are now able to get the answers they need from our data using the self-service, ad-hoc data analysis tools available in Axiom Reporter,” said Brenda Sheplawy, IT Manager at The Cat Rental Store. “We no longer have to create multiple reports on the same data based on individual user requirements. It is very exciting to see this happening. It is an invaluable tool. It allows our users to easily analyze our data & provides actionable results for better decision making by your business leaders at every level. The results are amazing!”

“I have a hard time saying how much time that it saves me,” said a Regional Manager at The Cat Rental Store (Southern Division). “There’s info that I pull out of it that would be incredibly difficult to get any other way. The other part is that is excellent for being able to export it in Excel spreadsheet and manipulate from there. It’s incredibly user friendly.”

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Entrinsik Informer is an innovative, award-winning agile reporting and business intelligence solution used by tens of thousands around the world. To access a free trial or schedule a personalized demo visit For additional detailscontact us at or call 888-703-0016.

For more information about Wynne Systems, visit or call (949) 224-6300.

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