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DBTA Names Entrinsik’s Data Discovery and Analytics Software a Trend-Setting Product for 2018

Kyle Watson
Kyle Watson

Raleigh, NC – December 8th, 2017 – Entrinsik, Inc. (, developer of one of the most highly rated business intelligence platforms on the market, today announced that Database Trends and Applications ( has again named Entrinsik’s flagship product, Informer, to its prestigious list of  trend-setting products in data and information management.

“Informer data discovery and analytics software radically simplifies the process of accessing, transforming, blending, and analyzing data from multiple sources,” says Sharon Shelton, VP Marketing. “Informer enables end users, IT staff, and executives to quickly and easily uncover insights within the data most relevant to them, and we are thrilled that DBTA has recognized our commitment to innovation and market leadership.”

With Informer’s extensible architecture, collaborative environment, and enterprise-level performance, organizations regardless of size can extract, cleanse, and prepare structured and unstructured data to create curated datasets in a few easy steps. Teams and users, regardless of technical ability, can then easily iterate, visualize, and collaborate using real-time relevant data, all within a governed environment.

Informer’s pluggable architecture also makes it ideal for tight integration into other business applications. Entrinsik Partners in various industries simply customize, brand, and embed Informer into their existing software to create a cohesive and robust analytics infrastructure.

Watch a brief video tour of Informer at

To learn more about Entrinsik Informer or to schedule a personalized demo, visit, email or call 888-703-0016.

Database Trends and Applications ( honors innovative companies each year as part of its Trend-Setting Products list. The magazine and digital marketing resources reach more than 300,000 information management professionals who evaluate, recommend, and purchase solutions designed to manage and leverage data assets.

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