Kyle Watson

Kyle Watson

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Entrinsik Appoints Madhavi W. Chandra as Chief Product Officer

Entrinsik, a leading global provider of data analytics and business intelligence solutions, today announced the promotion of Madhavi W. Chandra to the position of Chief Product Officer (CPO). This strategic move demonstrates Entrinsik’s commitment to accelerating innovation and driving growth through cutting-edge product development. In her new role, Chandra will work closely with CEO Brad Leupen, collaborating on company strategy and initiatives, driving product strategy, and leading a talented team of engineers and designers.

Chandra, a seasoned veteran in product management and technology leadership, has been with Entrinsik for almost ten years, most recently serving as Director of Product Management. As CPO, she will be responsible for overseeing the entire product portfolio and ensuring that Entrinsik continues to deliver innovative and market-leading solutions.

“Madhavi’s deep understanding of our products, customers, and the market has been a driving force behind the success of Entrinsik’s product offerings,” said Brad Leupen, CEO of Entrinsik. “Her exceptional leadership and vision make her the ideal candidate to take on this critical role in shaping the future of our company, and I am looking forward to shaping the future of Entrinsik with her.”

During her tenure at Entrinsik, Chandra has been instrumental in developing and launching key products, including the award-winning Informer 5, a self-service data discovery and analytics platform. She also started and led the highly successful Informer Advisory Council, accelerating Informer innovation and development. She has consistently demonstrated her ability to identify customer needs and spearhead innovative solutions to address them.

“I am truly honored and excited to be taking on this new role as Chief Product Officer,” said Chandra. “I am committed to driving innovation, strengthening our product portfolio, and delivering value to our customers. I look forward to working with the talented team at Entrinsik to continue to build upon our reputation as a market leader.”

Prior to joining Entrinsik, Chandra held leadership positions at several high-profile technology companies where she gained valuable experience in product management, software development, and business strategy. She holds a Bachelor of Engineering degree in Computer Engineering from The University of Miami, a Master of Computer Engineering, and a Ph.D. in Computer Engineering from Johns Hopkins University. She has also been an Adjunct Professor at North Carolina State University since 2013.

About Entrinsik

Founded in 1984, Entrinsik is a global leader in data analytics and business intelligence solutions. Its flagship product, Informer, empowers organizations to make data-driven decisions by providing self-service data discovery, visualization, and reporting capabilities. Entrinsik serves thousands of clients in various industries, including higher education, manufacturing, healthcare, insurance, and financial services.


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Informer Shines in the BARC BI & Analytics Survey 23 

Entrinsik is thrilled to share that Informer is top ranked in the BARC BI & Analytics Survey 23 for the third straight year. This is the world’s largest and most comprehensive survey of business intelligence end-users, based on feedback from a diverse group of 1,900+ where 34 key performance indicators (KPIs) were evaluated for 24 products.

Regarding KPI results, Informer scored 35 top rankings and 46 leading positions in 4 different peer groups, those being Embedded Analytics Focus, Report & Dashboard Focus, BI & Analytics Specialists, and Midsize/Departmental Implementations. A top ranking indicates winning the first position out of the entire peer group.

Interestingly, Entrinsik has the highest proportion of users from the IT department (83 percent) in this year’s survey. Informer achieved perfect scores for price to value, vendor support, distribution of reports, ease of use, sales experience, data preparation, and operational BI.

One user commented: “It‘s an excellent product at an excellent price – among the best price-to-value ratios of all the software we use. Plus, support is amazing and everyone we‘ve had contact with (including sales and training) have been great to work with.”

The following provides a deeper dive into our top rankings:

Analyses & Ad hoc Query – All Informer users surveyed claimed to be satisfied with our product’s support for Ad hoc query and analysis capabilities. Our clean drag-and-drop interfaces with good contextual menus make life easy for business users.

Business Value – ‘Improved operational efficiency’ was achieved by a higher proportion of Informer customers than any other vendor in this year’s survey.

Customer Experience – According to BARC, Informer offers the right software and the ease of use required to empower business users in their daily work.

Customer Satisfaction – With special customer support teams, tailored services, pleasant employees, a focus on certain industries, and a product that fulfills user needs, customers could hardly be served better, according to BARC.

Data Preparation – Top rankings in 3 peer groups and perfect scores of 10/10 in each – An unusually high proportion of business users prepare data with Informer, and data transformation and query features are key to customers.

Distribution of Reports – Top rankings in all 4 peer groups and perfect scores of 10/10 in each – Informer reports can be sent to other users, scheduled, or embedded in other applications, fulfilling all customer needs in this area.

Ease of Use – Top rankings in all 4 peer groups and perfect scores of 10/10 in each – This KPI is the main reason why customers choose to buy Informer. 73 percent (well above the average of 28 percent) purchased the product for its ‘ease of use for report designers’.

Functionality – Informer was built for MultiValue databases and enhanced with connectivity to other relational databases and APIs, bringing high value to users of these databases.

Implementer Support – Informer is ranked top of the Embedded Analytics Focus peer group for provided implementation services.

Operational BI – Top rankings in all 4 peer groups and perfect scores of 10/10 in each – 84 percent of Informer respondents reported having used the product in the area of operational BI, the highest rate of all products.

Price to Value – Top rankings in all 4 peer groups and perfect scores of 10/10 in each – For the third year in a row, Informer has achieved top marks for price to value.

Product Satisfaction – The highest rating out of all products for ‘no significant problems’ encountered with the software belongs to Informer.

Recommendation – Our agility in querying data along with our flexible, easy to use solution for discovering insights has contributed to Informer’s top ranking.

Sales Experience – Top rankings in all 4 peer groups and perfect scores of 10/10 in each – Informer received the top rating out of all vendors for industry-specific knowledge, general conduct, and pricing and contract flexibility.

Vendor Support – Top rankings in all 4 peer groups and perfect scores of 10/10 in each – Our vendor support is rated better than all other products featured in The BI & Analytics Survey 23.

Click here to access the full report.

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